Walmart Forecasts $11.5 Billion in E-Commerce Sales This Year
Last week Walmart held the annual Investment Community Meeting. The most interesting was Marc Lore's presentation as he shared new insight into their e-commerce operations.
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25% of Amazon.com Marketplace Sales Is Through Just 1,000 Sellers
"There are currently more than 2 million sellers on Amazon worldwide" is the most common description of the Amazon Marketplace. However not only is it not true this figure is also irrelevant. We estimate that 25% of Gross Merchandise Volume (GMV) on Amazon.com marketplace is through just top 1,000 sellers.
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15,000 Sellers Now on the Walmart Marketplace
Last week Walmart passed the milestone of 15,000 Walmart marketplace sellers. On average a seller has 2,550 products listed for sale. And yet it is hard to know what any of these mean in terms of the potential of the marketplace since none of these figures are performance related.
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The Future of Marketplaces
Marketplace Pulse founder Juozas "Joe" Kaziukėnas presented a keynote at Retail Global Las Vegas 2017 conference on September 12th. Joe's keynote, titled "The Future of Marketplaces", looked at what makes a successful marketplace, and how the marketplace model built by Amazon 17 years ago - despite them leading the market - might not be the only way to do it.
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E-Commerce Should Not Be Seen as a Channel
Sandy Douglas of Coca-Cola said "Don't think of e-commerce as a channel. It's a way for consumers to research, to buy, to experience brands and then, ultimately, to have them have fulfilled." It's rare to see traditional retailers, or manufacturers get it.
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Successful Selling in All Amazon European Marketplaces Is Rare
39% percent of sellers received half or more of their feedback in a single marketplace out of those with feedback in all European marketplaces. So while it is true that most European sellers sell in more than one marketplace, not all of them do as successfully internationally as in their home marketplace.
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The Winners And Losers of Solar Eclipse Glasses
In the end there are very few winners. And the biggest loser might just be Amazon.
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Venture Capital Wants a Piece of Amazon Marketplace
Historically Amazon and eBay sellers were born out of bootstrapping. Same happened in the supporting market. But increasingly so we started to notice venture-backed businesses make moves in the market. Both as sellers, and as solution providers to other sellers.
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Does Amazon Care About the Catalog
We have a love-hate relationship with private labeling. On the one hand it has allowed many sellers launch their own brands, and thus move beyond reselling. But on the other hand private labeling done at scale is ruining Amazon's catalog.
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One Million Customers Affected by Amazon.com Scam Sellers
Over 21,000 scam sellers were detected in the last 12 months. Those sellers on Amazon.com collectively received close to one million negative reviews. Since not all customers leave a seller review - even if the experience was bad - the number of orders affected by this issue is undoubtedly even larger. Amazon has so far not taken any action, which is arguably disappointing.
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