Marketplace Pulse Year in Review 2024
The seventh edition of the Year in Review report condenses the topics explored on Marketplace Pulse in 2024.
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Articles
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Amazon Haul Demand Outstrips Supply
Amazon Haul, Amazon's newly launched low-price section, had its biggest day on Black Friday, driven by an aggressive 50% storewide discount. However, stockouts slowed its momentum during the rest of the holiday weekend.
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Perplexity Brings AI Shopping Closer to Reality
If AI chat is the future of shopping, Perplexity just took the lead. And because it already integrates with Amazon, it has an infinite supply of products.
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Amazon Haul, Delivered a Little More Slowly
Years ago, Jeff Bezos couldn’t imagine a customer saying “I love Amazon, but if only they could deliver my products a little more slowly.” Today, it launched a Shein and Temu competitor called Amazon Haul, which does precisely that.
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Amazon’s Shopping AI Is Confident and Wrong
Amazon's AI shopping assistant, Rufus, is now making product suggestions. The problem is that it is often wrong.
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The Amazon Everyone Should Have Feared
Amazon is producing record profits while investing more than ever before. It reported $22.6 billion in capital expenditures in the third quarter — a new high. It also reported $15.3 billion in net income, a new high, too.
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Amazon Sets Rules for Its New Low-Cost Store
Amazon has outlined the requirements for its upcoming Low-Cost Store. It will sell unbranded low-priced items from its warehouses in China directly to shoppers in the U.S.
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Target and Shopify Teaming Up Didn’t Boost Marketplace
Four months after Target and Shopify teamed up to expand Target's third-party marketplace, it didn't make much progress. Target's invite-only marketplace has only added 500 new sellers this year.
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Amazon Laid the Brandless Foundation for Temu
Amazon taught shoppers to look past brand names, laying the foundation for the rapid growth of Temu. It made buying no-name products the norm, and Temu is now selling them for less.
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TikTok Shop's First Year in the US
TikTok Shop launched in the U.S. twelve months ago and sold billions worth of goods since. However, the things selling on TikTok and how they become top sellers is counterintuitive.
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