
Amazon Sellers Are All Trying to Avoid Competition
A minor misconception about marketplaces is that sellers are contempt with its model. Instead sellers are spending increasing effort to avoid the "marketplace", all to avoid having competition. 27 percent of the top 1,000 sellers, 37 percent of the top 10,000 sellers, and 44 percent of the top 100,000 sellers are selling 3 brands or less.
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