For the first time in Amazon's history the percent of units by marketplace sellers reached 51 percent. This is the first quarter where marketplace sellers contributed more than Amazon itself.
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For a lot of brands this is a big problem since on one hand they can refuse to sell on Amazon, and give up major source of extra revenue, or sell on Amazon, but have no way to interact with customers directly or indirectly.
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A minor misconception about marketplaces is that sellers are contempt with its model. Instead sellers are spending increasing effort to avoid the "marketplace", all to avoid having competition. 27 percent of the top 1,000 sellers, 37 percent of the top 10,000 sellers, and 44 percent of the top 100,000 sellers are selling 3 brands or less.
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eBay 2017 Q2 results mostly met expectations, but at the same time provided little to be excited about. Shares fell as a result. eBay is successfully attracting new buyers, but those buyers buy less and/or buy only once.
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Paytm Mall marketplace, latest entrant into India’s online retail market, has recently removed 85,000 sellers. "There are no faceless names, no ABC whom no one knows, no sellers who do hanky-panky," said Amit Sinha, COO of Paytm, after the change. This is exactly the change we've been vocal about for a while - anyone-can-sell-anything marketplaces are not good enough anymore.
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One of the most commonly asked questions about the Amazon marketplace, apart from how many sellers are selling on the platform, is how many sellers have sales greater than $100 million, or more than $1 million. We finally wanted to tackle this question.
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Amazon updated the Buyer-Seller Messaging system on March 28th to allow customers to opt-out of unwanted emails from sellers. Now asking for reviews was deemed nonessential, and customers could put a stop to it. Because of this since March the marketplace sellers feedback volume has decreased by 37 percent.
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eBay has published a brand new "Inside the eBay Economy" report, highlighting a number of new metrics about eBay's marketplaces in Europe. They key highlight is that eBay now has 1,875 sellers turning over £1m or €1m. This number has risen by 50 percent since 2013.
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Retail Global announced that Marketplace Pulse founder Juozas Kaziukėnas will take the stage and present a keynote at Retail Global Las Vegas 2017. Joe's keynote, titled "The Future of Marketplaces", will focus on the trends in leading global marketplaces. It will build on top of our published articles and research, and also include exclusive findings.
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The marketplace contribution is expected to grow from 53 percent in 2016 to 70 percent in 2023. In just three years the marketplace is estimated to double - from $103 billion in sales in 2016 to $212 billion in 2019.
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