Retail Is Still Boring
Retail works best when it is boring, and profitable. As much as there is innovation on how customers shop, and what products get made, at the end of the day it is about supply and demand.
Read more
Articles
Get data-driven insights straight to your inbox. Join the newsletter to receive new articles.
140,000 Sellers Surpassed $100,000 in Sales on Amazon in 2017
In a statement issued this morning Amazon announced that more than 140,000 sellers surpassed $100,000 in sales on Amazon marketplace in 2017. Amazon also said that more than 300,000 US-based sellers started selling on Amazon last year.
Read more
China Is a Third of Amazon Marketplace
Physical goods are rarely made in the US. Often the country of origin is China. China has been exporting goods to the US for decades, but now Chinese manufacturers want to sell direct-to-consumer. Marketplaces like Amazon are a perfect avenue.
Read more
Can You Trust a Product Review on Amazon
Nothing describes the Amazon product reviews problem as well as Goodhart's law: when a measure becomes a target, it ceases to be a good measure.
Read more
100 Million Seller Reviews on Amazon Marketplace
In the last twelve months 113,098,076 seller reviews were left for Amazon marketplace sellers. Each seller on the marketplace receives seller feedback reviews from customers after a purchase. That's 309,857 seller reviews every day, 12,910 every hour, and 215 every minute.
Read more
Brands Don't Want to Be on Amazon So Bad They Had a Court Step In
Longterm success of Amazon, or any other platform for that matter, lies on its ability to make brands like it. Not one likes it today. Brands don't want to be on Amazon so bad they needed to have the European Court of Justice step in.
Read more
What Is a Brand in the Age of Amazon
Putting aside the thousands of private-label brands, which are rarely more than a logo glued to an existing product, there are true new products being created for the Amazon market. They are often born from the data and insights on Amazon, and are digitally-native on Amazon alone. They don't involve retailers, they don't sell anywhere else - all they do is play the Amazon game really well.
Read more
Amazon Marketplace Launches in Australia
After much anticipation Amazon has quietly launched in Australia. This makes it the 13th marketplace. 24 hours after the launch the Amazon Australia marketplace has already grown to more than 2,000 sellers.
Read more
One Million New Sellers Joined Amazon Marketplace in 2017
So far this year 1,001,210 new sellers joined all twelve Amazon marketplaces. This equals to 2,997 new sellers every day, or 124 every hour, or even 2 every minute.
Read more
Amazon Marketplace Sellers Sold 140 Million Units Between Thanksgiving and Cyber Monday
"Cyber Monday 2017 was the biggest day ever for sellers on Amazon. From Thanksgiving to Monday, customers ordered nearly 140 million units from small businesses and entrepreneurs." - Jeff Wilke, CEO of Amazon Worldwide Consumer.
Read more
