
Few Amazon Sellers Use Seller Fulfilled Prime
We found that out of the Top 100,000 Amazon.com sellers, just 283 have committed to the program. Meaning for majority of the products they offer Prime shipping, and the shipping is not done by FBA. Seller Fulfilled Prime (SFP) launched in 2015 allows marketplace sellers to offer Prime two-day shipping without using Fulfillment by Amazon (FBA).
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