“There is this erosion of what it means to be a traditional consumer product brand. Amazon is becoming something like the umbrella brand, the only brand that matters.” If true, one should be building a brand which embraces this.
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eBay marketplace has tens of millions of sellers selling worldwide, but the majority of sales is done by a small pool of top sellers. We estimate that top 5,000 sellers account for 25% of worldwide GMV on eBay.
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What Amazon likes to talk about are rarely the things which matter. Instead Amazon is playing poker by only revealing the hints it wants you to see. Amazon's drones is a head fake.
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Amazon launched in Australia in December last year. One month later the marketplace attracted over 5,000 sellers. In fact, Amazon Australia is the fastest growing marketplace relative to its size. 55 new sellers join every day.
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Retail works best when it is boring, and profitable. As much as there is innovation on how customers shop, and what products get made, at the end of the day it is about supply and demand.
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In a statement issued this morning Amazon announced that more than 140,000 sellers surpassed $100,000 in sales on Amazon marketplace in 2017. Amazon also said that more than 300,000 US-based sellers started selling on Amazon last year.
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Physical goods are rarely made in the US. Often the country of origin is China. China has been exporting goods to the US for decades, but now Chinese manufacturers want to sell direct-to-consumer. Marketplaces like Amazon are a perfect avenue.
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Nothing describes the Amazon product reviews problem as well as Goodhart's law: when a measure becomes a target, it ceases to be a good measure.
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In the last twelve months 113,098,076 seller reviews were left for Amazon marketplace sellers. Each seller on the marketplace receives seller feedback reviews from customers after a purchase. That's 309,857 seller reviews every day, 12,910 every hour, and 215 every minute.
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Longterm success of Amazon, or any other platform for that matter, lies on its ability to make brands like it. Not one likes it today. Brands don't want to be on Amazon so bad they needed to have the European Court of Justice step in.
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