Amazon is the third largest advertising platform, behind Facebook and Google. Facebook and Google together account for more than half of the overall online advertising market in the US, but Amazon advertising is growing six times faster than the incumbents.
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Achieving nationwide free two-day shipping is hard and expensive. Even Walmart can't do it perfectly - customers on the west cost have access to 20% less products with two-day shipping available than customers on the east cost.
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It took less than a year for the Amazon marketplace to grow by one more million new sellers. That's 3,398 new sellers every day, or 141 every hour, or more than 2 every minute. Unsurprisingly, most of the new sellers are based in China.
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Walmart has grown the catalog and has built the marketplace, the challenge now is to offer free nationwide two-day shipping. Amazon has made its Prime program the gold standard for all other online retailers. For Walmart too.
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Three reasons why Amazon got into the bed-in-a-box business: "mattress" is the 42nd most searched term on Amazon, best selling mattresses on Amazon are brandless, mattress as a product is hard to differentiate on.
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When Amazon started to focus more on retail, books got pushed down the priority list. Especially books sold by the marketplace. Books sales are growing, but their share of the total sales on Amazon is decreasing.
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According to our research AmazonBasics' products are increasingly outperforming competition. Both rising closer to the top in the best sellers list and also launching more best selling products.
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It took four years for Amazon in India to grow the marketplace from zero to 200,000 sellers. But just over a year to double from 200,000 to 400,000 sellers.
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If search on Amazon always returned the best product no one would click on advertising. Think about that.
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On the one hand, shoppers want to connect with brands, they want emotive discovery experience and brands that speak to their values. At the same time they want convenience and unlimited choice, which for most is Amazon.
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