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Where AmazonBasics is Winning

Where AmazonBasics is Winning

AmazonBasics private label brand is getting better at both launching successful products and expanding to more categories. One of the AmazonBasics products is in the Top 100 in 170 categories, up from 150 four months ago. 725 different AmazonBasics products are in the Top 100 in any category, up from 550.

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Amazon Is the New Canal Street

Amazon Is the New Canal Street

Unlike the Canal Street where locals and tourists walking by are fully aware that they are buying a fake handbag, on Amazon the consumer is lost.

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When Will the Amazon Retail Stop

When Will the Amazon Retail Stop

Amazon's retail group is being merged with the marketplace. Algorithms are replacing vendor managers. These changes are foreshadowing the inevitable disappearance of the retail business, also known as first-party, inside of Amazon.

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Wish Is a Counterexample

Wish Is a Counterexample

The future of commerce is not just direct-to-consumer, as it is not just cheap stuff from China. There is going to be more sunglasses sold by future Warby Parkers, just like there will be more $2 sunglasses sold directly from China.

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Sellers From China Are Getting Better

Sellers From China Are Getting Better

In two years the number of successful sellers from China on the Amazon marketplace has doubled. 36% of the top sellers are now based in China, up from 15% two years ago.

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Amazon Seller Retention

Amazon Seller Retention

Half of the top Amazon.com sellers were also top sellers two years ago. Despite the growing competition, increasing Amazon fees, and new trends like private label taking over the market, they are still at the top.

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Marketplaces Are Aggregators Dressed As Platforms

Marketplaces Are Aggregators Dressed As Platforms

Amazon is an aggregator who aggregates sellers - which they pay for except for the fees - to customers with whom they have an exclusive relationship at scale.

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If Anyone Can Build a Brand, Everyone Will

If Anyone Can Build a Brand, Everyone Will

Retail didn’t change. But now everyone can be in it. Becoming a retailer is a matter of creating a Shopify store or joining the Amazon marketplace. Becoming a brand is a matter of finding the right product on AliExpress.

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Most Things Most People Want Are on Amazon

Most Things Most People Want Are on Amazon

Amazon is not ignorant or evil, it is economical. It built a shopping experience fit for most people and for most products.

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Etsy's First Year with Josh

Etsy's First Year with Josh

One year ago Etsy appointed Josh Silverman as new CEO. At the time the company reported lowest ever Gross Merchandise Volume (GMV) growth. The company has crafted a turnaround since.

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