The Amazon Rent
Instead of paying rent to a landlord or letting a third-party retailer mark up the price brands have to pay Amazon to be on the marketplace. Paying Amazon is the new rent.
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Twenty Thousand Amazon Millionaire Sellers
Amazon has confirmed that more than 20,000 Amazon marketplace sellers worldwide surpassed $1 million in sales in 2017. Despite the millions of sellers only 20,000 were able to build a business.
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Death of Supply-Driven Retail
The growth of the internet and Amazon is fundamentally changing retail. The mechanics of retail of the past are no longer the monopoly - consumers have flocked online because it showed a different way of shopping. That way is making brands listen, and retailers compete with each other.
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It Cost Amazon $150 Billion
On Thursday Amazon reported their latest earnings sending the stock to all-time highs after beating analyst estimates for both revenue and profit. But what looks like unstoppable dominance today is instead a decade of investing and execution.
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Amazon Sellers Chasing $1 Billion in Sales
With every 10x increase in sales volume there are 10x less sellers who have achieved that. It gets increasingly harder to scale a marketplace seller business as sales grow.
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Adidas is Winning on eBay
Without much fanfare Adidas appears to have become the most successful direct-to-consumer brand on eBay. The adidas_official seller joined eBay in September 2016, and have since grown to be one of the Top 50 eBay sellers.
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Brand Apocalypse
"Winning" brands understand the consumer best and develop the right mix of a logo, pricing, packaging, advertising, promotions, etc. Well, the consumer changed and caused retailers to struggle. The winning mix for brands will have to evolve too.
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eBay Dreams of Brands
In a conversation about the future of retail eBay is rarely brought up. Despite the $36 billion in sales in the US, three times that of Walmart e-commerce, it has lost relevance in the battle to dethrone Amazon. Things continue to be sold in large quantities on eBay, but in a way which often brands don't care about.
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Is One Billion Sellers Enough
This is the reality of an e-commerce marketplace - millions of sellers on the platform, a million more ready to join, and a short list of top sellers generating most sales. The chance of one of those new million sellers becoming one? Statistically very small.
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Amazon Grows to Ten Thousand Sellers in Australia
Having launched in Australia in December last year, Amazon has now reached 10,000 sellers on the marketplace. In two months the marketplace has doubled in size from 5,000 in January. Amazon Australia is expected to exceed 50,000 sellers by the end of the year.
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