Physical goods are rarely made in the US. Often the country of origin is China. China has been exporting goods to the US for decades, but now Chinese manufacturers want to sell direct-to-consumer. Marketplaces like Amazon are a perfect avenue.
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Nothing describes the Amazon product reviews problem as well as Goodhart's law: when a measure becomes a target, it ceases to be a good measure.
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In the last twelve months 113,098,076 seller reviews were left for Amazon marketplace sellers. Each seller on the marketplace receives seller feedback reviews from customers after a purchase. That's 309,857 seller reviews every day, 12,910 every hour, and 215 every minute.
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Longterm success of Amazon, or any other platform for that matter, lies on its ability to make brands like it. Not one likes it today. Brands don't want to be on Amazon so bad they needed to have the European Court of Justice step in.
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Putting aside the thousands of private-label brands, which are rarely more than a logo glued to an existing product, there are true new products being created for the Amazon market. They are often born from the data and insights on Amazon, and are digitally-native on Amazon alone. They don't involve retailers, they don't sell anywhere else - all they do is play the Amazon game really well.
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After much anticipation Amazon has quietly launched in Australia. This makes it the 13th marketplace. 24 hours after the launch the Amazon Australia marketplace has already grown to more than 2,000 sellers.
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So far this year 1,001,210 new sellers joined all twelve Amazon marketplaces. This equals to 2,997 new sellers every day, or 124 every hour, or even 2 every minute.
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"Cyber Monday 2017 was the biggest day ever for sellers on Amazon. From Thanksgiving to Monday, customers ordered nearly 140 million units from small businesses and entrepreneurs." - Jeff Wilke, CEO of Amazon Worldwide Consumer.
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Singles Day shopping event in China, which happens every year on November 11th, is like no other shopping event. In fact, it is the largest shopping event in the world. Many times larger than the Black Friday and Cyber Monday combined are in the US.
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It would be interesting to ask how many people inside Walmart, and Amazon have used, and understand Snapchat. And by induction how many understand the people who do. Because the new generation, for whom Snapchat is the most used app, will be shopping differently. There is not going be innovation in e-commerce if the people building it don't understand their users.
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