eBay reported Q3 2016 financial results this week. Gross Merchandise Volume (GMV) grew to $18.9 billion, up from $18.6 billion last year, but only by 4%. In comparison eBay did $19.7 billion in sales in Q2 up by 5% from the year before. Overall, the results are not promising. Furthermore eBay active buyers growth is slowing down. In Q3 eBay had 165 million buyers, up by 3% from last year.
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Recently we saw multiple articles calling the Amazon's Buy Box algorithm unfair. We do not agree with this view. Amazon marketplace is built on delivering the best customer experience. Customer experience includes things beyond price - things like shipping price, likelihood of a seller being reliable, customer support quality etc.
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Today Trans World Entertainment has acquired etailz for $75 million in cash and stock. Founded in 2008 etailz has become one of the largest Amazon marketplace sellers, consistently in the TOP 10. It was reported that over the 12-month period ended September 2016, etailz generated $116 million in revenue. And from 2013 to 2015, sales grew from $27 million to $93 million. Getting beyond the $100 million revenue threshold is a rare achievement and very few sellers have ever went there.
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Since we looked at the Walmart Marketplace in August 1,000 new sellers have been joining the marketplace every month. Since August the marketplace has doubled in size to now have more than 4,000 sellers. Not only that, but since August active sellers - sellers who went beyond joining the marketplace and had sales - have doubled too. There are 1,000 active sellers on the Walmart marketplace already.
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We estimate that more than 30% of all active Amazon.com sellers carry less than 10 products and 2 or less brands. Many of those sellers could have boosted their sales by using incentivized reviews, however last week Amazon put a stop to this practice. While many of the biggest Amazon sellers are carrying dozens of brands, a growing amount of sellers are manufacturers selling their own brand or new sellers building a brand. This is why we think incentivized reviews were so used by smaller sellers as that allowed them to have drastic increase in sales.
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Just like in the previous months eBay fastest growing sellers list in September is full of unique sellers. Used books seller thrift.books who also sell as thrift_books on Amazon has been selling on eBay for many years, previously as many different sellers. However over the last year they seem to have restructured their eBay presence and thus have been growing a lot. So much that over the last month they became the top #1 seller on ebay.com.
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September was a big month for books sellers, as just like the month before many customers were shopping for books for school. However Ecolife Technologies looked the most interesting to us. They joined the Amazon marketplace just a few months ago, but were able to grow quickly by offering a very unique product - their own made replacement water filters for various appliances. Amazon.com is one of the most visited websites, and a lot of those visitors are searching instead of going for a particular product. Being able to offer a better or more affordable alternative to existing products is a guaranteed way to grow.
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Launched in August 2015 as a basic list of top Amazon sellers we were able to expand it to be the leading provider of ecommerce analytics and insights. To celebrate this we have redesigned the website to make it better and easier to use.
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In May we looked at the amount of active marketplace sellers on each Amazon site. We found that Amazon.com was leading with more sellers than almost all other marketplaces combined. This time we wanted to investigate how much are Amazon marketplaces growing. Amazon India is the one to pay attention. While the European and Japan marketplaces continue to be bigger, Amazon India is growing faster than all of them.
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In August the list of fastest growing sellers was quite eclectic - we couldn't find a singular theme. audiocityusa has been operating in La Puente, California since 1989, but over the last month their eBay presence has exploded in growth. They have over 8,000 different after market car wheels in stock.
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