U.S. Is Amazon’s Least Competitive Marketplace
The U.S. is Amazon's least competitive marketplace. Despite having the highest number of sellers, they each receive more traffic per seller than on the other marketplaces.
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The U.S. is Amazon's least competitive marketplace. Despite having the highest number of sellers, they each receive more traffic per seller than on the other marketplaces.
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Two years ago, Nike stopped selling its clothes and sneakers directly to Amazon. The brand has since done exceptionally well scaling its digital sales. And yet, consumers continue to look for Nike on Amazon.
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In the third quarter, Amazon reached sales levels it would have gotten to even without the pandemic boost. Amazon appears to have lost all the e-commerce spending acceleration.
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Since opening the marketplace to international sellers in March, Walmart has added 5,000 sellers from China. They represent more than 10% of all new sellers.
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Despite disruptions to global supply chains and Amazon's warehouse space restrictions, inventory levels at Amazon warehouses are high. As other retailers are fearing empty shelves, Amazon has turned its vast marketplace into an advantage.
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The #1 most-searched term on Amazon is "squid game costume." Netflix's hit dystopian thriller "Squid Game" spawned a craze for Squid Game costumes less than two weeks after the show was released.
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The overlap of sellers that sell on both Amazon and Shopify is growing. What used to be separate and distinct groups of entrepreneurs is converging.
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A group of banned Chinese sellers filed a class-action complaint against Amazon. They seek to recover funds amounting to over $550,000 that are "being illegally and improperly withheld by Amazon."
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Chinese sellers have been losing market share on the Amazon marketplace for most of 2021. This year, after increasing market share for years, the trend has unexpectedly reversed.
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Amazon launched in Egypt on September 1st. It is Amazon’s 20th global marketplace and follows Saudi Arabia and the United Arab Emirates in the region, where it launched during the past two years.
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