E-commerce spending in the U.S. exceeded $1 trillion, yet the industry appeared in despair marked by crashing valuations and employee layoffs. The fifth edition of the Year in Review is a collection of the most interesting stories this year.
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Amazon hopes to figure out social commerce before social networks can solve shopping. It announced TikTok-like functionality that could turn Amazon into a discovery destination.
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Amazon seller acquisitions declined only slightly in 2022 despite slow e-commerce growth and rising interest rates. Seller valuations have decreased, but more buyers that don’t call themselves aggregators allowed strong businesses to stay in demand.
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A dozen startups became unicorns betting on the Shopify ecosystem. Amazon has zero. A lot of capital is racing to change that.
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Amazon has tied selling on Amazon to its fulfillment service, FBA. But it now chaotically restricts how much space it allocates to sellers while at the same time raising fees.
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E-commerce spending in the U.S. exceeded $1 trillion over the past twelve months. A milestone that pre-pandemic trends predicted would only occur in 2024.
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Shopify now allows customers to search for items across all Shopify merchants. The Shop app is thus a complete marketplace. However, the functionality is yet to be available to all users.
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Chinese sellers have recouped the market share they lost on Amazon over the past two years. It looked like they were abandoning Amazon for a while, but that has since turned out false.
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Amazon's ad business outpaced Google's and Facebook's growth every quarter for the past three years. It's still smaller, but Amazon is not competing with retailers for advertising dollars - it is going after Google and Facebook.
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Amazon's growth is slowing, but so has the overall e-commerce sector. Its sales are still in-line with the pre-pandemic trendline.
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