The seventh edition of the Year in Review report condenses the topics explored on Marketplace Pulse in 2024. Disruptors from China — Shein and Temu — and Amazon’s reaction to them, the unique shopping behavior on TikTok Shop, why shoppers buy what they buy, the low-priced brandless market, the slow post-pandemic e-commerce growth, retailers selling ads, and whether AI is the future of shopping.

The seventh edition of the Year in Review report condenses the topics explored on Marketplace Pulse in 2024.

The Year in Review looks at the disruptors from China — Shein and Temu — and their influence to force Amazon to create Amazon Haul, the unique shopping behavior on TikTok Shop, why shoppers buy the things they buy, how brands win in the industry pushing low-priced brandless goods, the slow post-pandemic e-commerce growth and how retailers turned to advertising to increase margins, and how AI advancements are offering a glimpse of perhaps the future of shopping.

Download the report or view it below.