Statistics
Statistics and metrics compiled from press releases, and financial earnings reports. We are interested in how marketplaces grow so we track all possible metrics, like sales, revenue, international growth, mobile sales percent, etc.
Amazon Advertising Services Sales
Amazon defines this as: Includes sales of advertising services to sellers, vendors, publishers, authors, and others, through programs such as...
Amazon Paid Units Growth
Amazon defines "WW paid units -- Y/Y growth" as: Physical and digital units sold (net of returns and cancellations) by us and sellers in our...
Amazon Net Income
As Amazon Net Sales continues to grow, net income remains flat as Amazon manages all income it receives to spend it on the future. Highly...
Amazon Online Stores Sales
Amazon defines this as: Includes product sales and digital media content where we record revenue gross. We leverage our retail infrastructure to...
Amazon Subscription Services Sales
Amazon defines this as: Includes annual and monthly fees associated with Amazon Prime membership, as well as audiobook, e-book, digital video,...
Amazon Third-Party Seller Services Sales
Amazon defines this as: Includes commissions, related fulfillment and shipping fees, and other third-party seller services. 2014: $11.747 billion,...
Amazon Net Sales
Total value of all sales. This includes Net Product Sales and service sales. North America sales, International sales, and AWS (Amazon Web...
Amazon Percentage of International Sales
Amazon International Sales compared to the sum of International Sales and North America Sales.
Amazon Net Product Sales
Value of products sold by Amazon in all markets. This doesn't include marketplace sales, which can be expected to be 1.5-2x of net sales value.
Amazon International Sales
Amazon sales on international marketplaces, like Amazon Germany, Amazon UK, Amazon Japan and others.
Amazon Percent of Units by Third-Party Sellers
Percent of worldwide units sold by marketplace sellers.
eBay Gross Merchandise Volume (GMV)
Total sales for all eBay marketplaces. eBay defines this as: Total value of all successfully closed transactions between users on our Marketplace...
eBay Active Buyers
All users who bid on, bought, listed or sold an item within the previous 12-month period. Users may register more than once, and as a result, may...
U.S. Total Retail Growth Rate
Calculated by comparing U.S. Total Retail Sales values to the year before. 2008-2009 were challenging years for retailers. The financial market...
U.S. Total Retail Sales
Estimates are unajusted for seasonal variation, or for price changes. Total sales estimates are also unajusted for trading-day differences and...
U.S. Total Retail Sales (adjusted for seasonal variation)
Estimates are adjusted for seasonal variation, but not for price changes. Total sales estimates are also adjusted for trading-day differences and...
U.S. E-Commerce Growth Rate
Calculated by comparing U.S. E-Commerce Sales values to the year before. 2008-2009 were challenging years for online retailers. The financial...
U.S. E-Commerce Sales
Estimates are unajusted for seasonal variation, or for price changes. Total sales estimates are also unajusted for trading-day differences and...
U.S. E-Commerce Sales (adjusted for seasonal variation)
Estimates are adjusted for seasonal variation, but not for price changes. Total sales estimates are also adjusted for trading-day differences and...
U.S. E-Commerce Share of Retail
Estimates are unajusted for seasonal variation, or for price changes. Total sales estimates are also unajusted for trading-day differences and...
U.S. E-Commerce Share of Retail (adjusted for seasonal variation)
Estimates are adjusted for seasonal variation, but not for price changes. Total sales estimates are also adjusted for trading-day differences and...
Walmart Total Retail Sales
Includes US Retail Sales, International Retail Sales, Sam's Club Sales, and other income.
Walmart US E-Commerce Sales Growth
Previously Walmart used to report Global E-Commerce Sales Growth.
Etsy Marketplace Gross Merchandise Volume (GMV)
Gross merchandise volume, or GMV, is the dollar value of items sold in Etsy marketplace and does not include other marketplaces owned by Etsy.
Etsy Revenue
Etsy revenue consisting of marketplace revenue and seller services revenue. There is also 'other' revenue, mostly from third-party payment...
Etsy International Sales Percentage
Percent of sales where either the billing address for the Etsy seller or the shipping address for the Etsy buyer at the time of sale is outside of...
Etsy Gross Merchandise Sales (GMS)
Gross merchandise sales, or GMS, is the dollar value of items sold in all Etsy marketplaces and includes Depop, Reverb, and Elo7 marketplaces....
Etsy Number of Active Buyers
Number of Etsy customers who have made at least one purchase in 12 months. Growth in active buyers is a key indicator for growth in market reach...
Etsy Number of Active Sellers
Number of Etsy sellers who have sold at least one product in a year. Growth in active sellers is a key indicator for growth in gross merchandise...
Shopify Gross Merchandise Volume (GMV)
Sales volume across all merchant stores. The total dollar value of orders processed on the Shopify platform in the period, net of refunds, and...