Amazon has expanded product reviews by allowing shoppers to leave a star rating without a written review. The company has been testing the change since September, and committed to it last week by changing the wording on the website to "ratings." The overall star rating now includes feedback from customers who simply rated the product as well as the traditional reviews with text, images, or video.
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Amazon's sales rose 22% in the third quarter, the biggest gain in two years. Since also growing 22% in Q3 2017, Amazon's first-party sales - not the total GMV including the marketplace, but only sales where Amazon is the retailer - have only been growing 13.5% on average.
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eBay GMV was down by $1 billion, and the sold items growth has turned negative for the first time in the company’s history. The company reported $20.4 billion in GMV in Q3, down -5% year-over-year from $21.4 billion. Sold items growth was -3%; it hasn’t grown since 2018 Q1.
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Amazon has discontinued thirty of its clothing brands in recent months. Clothing brands account for more than half of Amazon’s hundreds of private label brands; however, they rarely succeed. Amazon Essentials, Goodthreads, Daily Ritual, and Lark & Ro brands have performed well, and yet most other brands haven’t. Thus, the company is starting to trim the portfolio of owned brands.
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Amazon sellers are centered around the cities of Los Angeles, San Diego, New York, Brooklyn, Miami, Fort Lauderdale, and Houston. Sellers are located in all fifty states and all of the more than 3,000 counties. 3% of sellers are in Brooklyn, the city with the most sellers. 8.6% of sellers are in Los Angeles County, the county with the most sellers. And 21.1% of sellers are in California, the state with the most sellers.
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Amazon has started to add local Whole Foods assortment with free two-hour delivery for Prime members to its main website and app. Previously, Prime members had to use a separate Prime Now app. Searches for groceries like bananas or yogurt now return Whole Foods items intermixed with the regular Amazon results.
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3.3 million new third-party sellers have joined Amazon marketplaces worldwide since January 1st, 2017; over a million of which joined the Amazon.com marketplace in the US. Three million equals to 3,317 new sellers every day for the last one thousand days, or 138 every hour, or even two new sellers every minute.
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Amazon launched in Singapore on Monday, October 7th. Singapore is Amazon’s 16th global marketplace after launching in the United Arab Emirates in April and Turkey in September last year. The company has first launched in Singapore more than two years ago with its fast delivery service through the Prime Now app.
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47% of the top Amazon.com sellers are based in the US, and 38% are based in China. Brooklyn, New York hosts the zip code with the most Amazon US-based sellers, and Shenzhen is home to a third of Chinese sellers on Amazon.
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Revenue from Amazon private label brands pales in comparison to the negative attention they have attracted. Amazon's brands have only grown to a few billion dollars in sales a year - less than 1% of company's total sales - while drawing increasing critique from the industry and the press, and more recently scrutiny from government regulators.
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