Amazon seller acquisitions declined only slightly in 2022 despite slow e-commerce growth and rising interest rates. Seller valuations have decreased, but more buyers that don’t call themselves aggregators allowed strong businesses to stay in demand.
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A dozen startups became unicorns betting on the Shopify ecosystem. Amazon has zero. A lot of capital is racing to change that.
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The largest eBay sellers have each sold tens of millions of items. And despite eBay struggling to grow over the past few years, those sellers still run massive businesses.
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Hero Cosmetics, an acne care brand born on Amazon, was acquired for $630 million this week. Hero launched on Amazon in 2017 with one SKU that has since become the #1 beauty product on Amazon.
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Pharmapacks, one of the top Amazon sellers, filed for bankruptcy on Sunday. Despite annual sales exceeding $500 million, the business was unprofitable and failed to secure additional financing.
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Amazon is not abandoning the private label business. While it slashed some slow-moving items, all of Amazon Basics and its other private label brands' best-sellers are still available.
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At least 700,000 brands on Amazon have a trademark. An increase of 40% from the prior year. Even seemingly randomly generated names like LORELEI, RORSOU, MAJCF, or VBIGER are trademarked brands.
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Anker, an Amazon-native electronics brand from China, did over $1 billion in sales on Amazon in 2021. It is the most successful brand built on Amazon, yet the brand has been aggressively diversifying beyond it.
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Amazon has started identifying its brands in search results, tagging them with an “Amazon brand” or “Exclusive to Amazon” badge. Previously, it was inconsistent in disclosing which products it owned.
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Amazon seller valuations have doubled since the start of 2020. There were only a few buyers then, and the concept of selling an Amazon seller business seemed far-fetched. Sellers were heavily undervalued, and the market is now catching up.
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