Prime Day is an event that Amazon can place anywhere on the calendar and generate a sales boost. However, seven years after the first Prime Day, it is clear that Amazon is out of ideas on how to turn it into a recognized shopping holiday like Alibaba's Singles Day.
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Advertising on Amazon now costs, on average, $1.20 per click. Up 30% from $0.93 at the start of the year and up over 50% year-over-year. Demand for advertising on Amazon is rising faster than the ad inventory on and off Amazon, thus driving up advertising prices.
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An increasing percentage of sales on the Amazon marketplace comes from sellers that have been on it for years. More than half, from those who joined in 2017 or earlier. At the same time, new sellers are finding opportunities and bring incremental marketplace growth.
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Amazon has expanded the list of countries accepted to register for selling on Amazon to 188 countries. The company added 85 new countries, mainly in Central Asia, Middle East, South America, and Africa.
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US e-commerce reached market share levels it would have only gotten to in 2022. According to the Department of Commerce, e-commerce represented 13.4% of total retail spending in Q1 2021. Before the pandemic, it was expected to be 12.3%.
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Amazon has suspended over a dozen Chinese sellers for participating in fake review schemes. The list includes Mpow and Aukey, two of the biggest electronics Amazon-native brands out of China. The total sales by the suspended sellers eclipses $1 billion.
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Amazon Marketplace grew 60% in the first quarter of 2021, the fastest in at least five years since the company started reporting third-party seller services revenue.
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For most consumers, Amazon has been back to normal for a while. However, behind the scenes, for the sellers and brands that sell on Amazon, Amazon’s fulfillment operations have remained disrupted.
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Walmarts wants most of its shoppers to be Walmart+ members. It is aggressively pushing free shipping, the membership's core benefit. While also trying to increase free two-day shipping selection by nudging sellers to use WFS.
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Etsy added nearly three million sellers over the past twelve months, more than double compared to the previous period. It started 2020 with less than seven million sellers and now has ten million. The number of sellers joining the marketplace is still accelerating, continuing the growth spurt started by the pandemic.
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