The seventh edition of the Year in Review report condenses the topics explored on Marketplace Pulse in 2024. Disruptors from China — Shein and Temu — and Amazon’s reaction to them, the unique shopping behavior on TikTok Shop, why shoppers buy what they buy, the low-priced brandless market, the slow post-pandemic e-commerce growth, retailers selling ads, and whether AI is the future of shopping.

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