The Walmart marketplace is frustrating because it is two different experiences sharing one website. CNBC broke the news that Walmart is working on fixing this. Walmart is finally addressing the flaw which existed since the marketplace inception in 2009.
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As more Amazon shoppers convert to Prime members, successful sellers have to do what those shoppers expect. Thus more sellers use Fulfillment by Amazon every year - today 69% of the top sellers on Amazon use FBA.
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In Greek mythology the Hydra is a nine-headed serpent like snake. It was said that if you cut off one hydra head, two more would grow back. This perfectly describes the counterfeits and fake products issue on Amazon.
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The launch of Amazon.com.au, the growth of the marketplace, and the launch of FBA followed by Prime membership is a display of how marketplaces get bootstrapped.
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Half of the top Amazon.com sellers were also top sellers two years ago. Despite the growing competition, increasing Amazon fees, and new trends like private label taking over the market, they are still at the top.
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Amazon has confirmed that more than 20,000 Amazon marketplace sellers worldwide surpassed $1 million in sales in 2017. Despite the millions of sellers only 20,000 were able to build a business.
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On Thursday Amazon reported their latest earnings sending the stock to all-time highs after beating analyst estimates for both revenue and profit. But what looks like unstoppable dominance today is instead a decade of investing and execution.
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Without much fanfare Adidas appears to have become the most successful direct-to-consumer brand on eBay. The adidas_official seller joined eBay in September 2016, and have since grown to be one of the Top 50 eBay sellers.
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In a conversation about the future of retail eBay is rarely brought up. Despite the $36 billion in sales in the US, three times that of Walmart e-commerce, it has lost relevance in the battle to dethrone Amazon. Things continue to be sold in large quantities on eBay, but in a way which often brands don't care about.
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This is the reality of an e-commerce marketplace - millions of sellers on the platform, a million more ready to join, and a short list of top sellers generating most sales. The chance of one of those new million sellers becoming one? Statistically very small.
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