Amazon Steers Third-Party Seller Share To All-Time High
Amazon's third-party sellers accounted for an all-time high of 62% of units sold in Q4 2024, though this is more by Amazon's design than sellers' dominance.
China's De Minimis Boom Goes Bust
China-based e-commerce platforms built multi-billion dollar businesses by exploiting a customs loophole. That loophole – Section 321 'de minimis' thresholds – is now closed, and with it, the current era of ultra-cheap direct-from-China retail.
Amazon Offers 90% Discount on Some Items on Haul
Amazon Haul is offering its deepest discounts yet, with some items reaching up to 90% off through layered promotions, as Amazon continues aggressive subsidization despite the looming changes to the de minimis import threshold.
Amazon Draws a Million New Sellers in 2024
In 2024 — again — nearly a million new sellers joined the Amazon marketplace. There is no shortage of interest despite Amazon’s slower growth, increasing competition, and more complex rules to achieve profitability.
American Sellers Lost Amazon to China
In 2024, China-based sellers increased their market share to more than 50% on Amazon.
Amazon's Growth Persists Through Year of Pushback
In 2024, Amazon again had a record-breaking year despite growing criticism from workers, sellers, governments, and shoppers.
TikTok Ban Will Undo Social Commerce in the US
TikTok Shop will sell roughly $8 billion in goods this year. It is set to get banned in January, along with the rest of TikTok. With it, social commerce will disappear, too.
Marketplace Pulse Year in Review 2024
The seventh edition of the Year in Review report condenses the topics explored on Marketplace Pulse in 2024.
Data
Proprietary software parses raw data to extract critical pieces of structured data on brands, products, categories, and sellers.
Research
We analyze the data and share insights as research reports and articles.
Analysis
We believe that data is better than opinions for understanding what's next in e-commerce.
"According to Marketplace Pulse..."
Journalists all over the world rely on Marketplace Pulse insights and data for their stories. Marketplace Pulse works with leading magazines, newspapers, and online publications, including The Wall Street Journal, The New York Times, The Washington Post, Bloomberg, and CNBC.
