Amazon Draws a Million New Sellers in 2024
In 2024 — again — nearly a million new sellers joined the Amazon marketplace. There is no shortage of interest despite Amazon’s slower growth, increasing competition, and more complex rules to achieve profitability.
American Sellers Lost Amazon to China
In 2024, China-based sellers increased their market share to more than 50% on Amazon.
Amazon's Growth Persists Through Year of Pushback
In 2024, Amazon again had a record-breaking year despite growing criticism from workers, sellers, governments, and shoppers.
TikTok Ban Will Undo Social Commerce in the US
TikTok Shop will sell roughly $8 billion in goods this year. It is set to get banned in January, along with the rest of TikTok. With it, social commerce will disappear, too.
Marketplace Pulse Year in Review 2024
The seventh edition of the Year in Review report condenses the topics explored on Marketplace Pulse in 2024.
Amazon Haul Demand Outstrips Supply
Amazon Haul, Amazon's newly launched low-price section, had its biggest day on Black Friday, driven by an aggressive 50% storewide discount. However, stockouts slowed its momentum during the rest of the holiday weekend.
Perplexity Brings AI Shopping Closer to Reality
If AI chat is the future of shopping, Perplexity just took the lead. And because it already integrates with Amazon, it has an infinite supply of products.
Amazon Haul, Delivered a Little More Slowly
Years ago, Jeff Bezos couldn’t imagine a customer saying “I love Amazon, but if only they could deliver my products a little more slowly.” Today, it launched a Shein and Temu competitor called Amazon Haul, which does precisely that.
Data
Proprietary software parses raw data to extract critical pieces of structured data on brands, products, categories, and sellers.
Research
We analyze the data and share insights as research reports and articles.
Analysis
We believe that data is better than opinions for understanding what's next in e-commerce.
"According to Marketplace Pulse..."
Journalists all over the world rely on Marketplace Pulse insights and data for their stories. Marketplace Pulse works with leading magazines, newspapers, and online publications, including The Wall Street Journal, The New York Times, The Washington Post, Bloomberg, and CNBC.
